King Louie

King Louie

The Story

“In 1981, we, Ann Berlips and George Cramer, started our business in Amsterdam. Met in high school and had a shared interest in vintage clothing, and we quickly found various contacts where we could buy beautiful vintage clothing. They sold their finds at the Amsterdam Noordermarkt market, and from 1983 also in their first Exota shop in the Jordaan area. In the 1980’s, they introduced the very first product of their own label: a black turtle-neck that in those days was combined with Levi’s 501 jeans. There was so much demand for black turtle-necks, they could not find enough vintage ones. They have always been passionate about developing clothing that makes people happy. Vintage-inspired clothing, they designed the prints themselves, with bright colours and a good fit. In the 1990’s, they moved our Exota shop to Hartenstraat in the 9-Streets area in the Amsterdam shopping district, and they are still there today. They are committed to maximum fulfilment and that’s what they and their team get up for every day!”